ASEA 2023 GLOBAL CONVENTION
ASEA’s annual global convention is a celebration that brings together corporate leaders and sales associates from all around the globe. To bring to life the event theme “We power potential,” simple circle and lines that start as individual elements also come together—building dynamic bonds, pathways, shapes, and patterns. An electric blue color palette nods to the ASEA brand legacy and is accented with pops of purple, lime green, and light blue for a fresh touch. After developing and pitching the core concept for approval, hundreds of assets were created over a year-long campaign, including promotional communications, social media content, environmental graphics, presentation templates, and branded merchandise.
CLIENT: ASEA
SCOPE OF WORK
Creative Direction
Design
ADDITIONAL CREDITS
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan
Motion Graphics: John Jensen